Hello and welcome you are listening to the future podcast this is where we talk about

the business of design and the changing landscape of what it takes to be a design professional

in the 21st century I'm your host Chris Doe. Today I want to dig into our archives and share a popular

episode from our YouTube channel. You'll be hearing from these from time to time as

we have over 100 episodes recorded.

Hey everybody, welcome to the process.

I'm Chris on a very special late night edition.

We are talking to Yo Santosa, a woman with many titles, the founder and creative director of several companies for at least foreign

counting thorough concrete commodity fruit and LA downtown stick around because we're

going to be talking about branding how you can learn from it, how businesses can improve their customer

retention with branding and building personalities.

Stick around.

Let me try this again.

I want you guys to listen to me.

I design sandwiches.

My name is Jose Kawayet and I talk about the business of design.

I talk about a lot of stuff.

My name is Chris Doe and I talk about the business of design.

At the center of this operating system it's about understood

Jose can we just tell him what the show title is I hate you dude you are watching the process

You guys did a great job. We are packed here a whole bunch of people. I'm sure they have a bunch of questions and so the audience has been instructed to ask questions and there's no holds bar here with the show right let's start

at the beginning case people aren't familiar with you yo first of all you

...