This episode is brought to you by Sendlane.

 

Zuzi began with just one flavor for two reasons: to prove the market was there, and because the resources weren't there yet for further options, say Oscar De la Peña and Ana Victoria De la Garza, the company's co-founders.

 

Looking back at the startup's early days, Oscar says in hindsight, he'd have done more research. But reaching the proper government departments with their questions was a challenge during the COVID shutdown era.

 

The couple's overall philosophy through Zuzi's creation has been this: Time is going to pass anyway, so you might as well start something now.

 

In Part 2, Ana Victoria and Oscar talk about:

 

* How rules governing spirit sales guided Zuzi in early manufacturing decisions.
* The need to have the right questions to get the right answers.
* The need for persistence in getting approval from agencies.
* The attitude of "start today," don't put off your dreams.
* How cold-calling was their go-to sales strategy at the start.
* Their push with social media and influencers.
* Their future plans include adding seasonal flavors and other product lines that aren't necessarily coffee-based.

 

Join Ramon Vela, Ana Victoria De la Garza and Oscar De la Peña as they break down the inside story on The Story of a Brand.

 

For more on Zuzi, visit: https://www.drinkzuzi.com/ 

 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

 

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This episode is also brought to you by Sendlane.

 

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They over-invest in paid acquisition and under-invest in retention.

 

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Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story