If you did go out and raise, how much did you try and target?

That's a good question. Let's see what the market brings.

Well, you should never let the market tell you how much you want to raise to grow your business.

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Hey folks. My guest today is Mayor Sardre. He's got 20 years experience in digital advertising

and can summarize his entire life in an Excel spreadsheet.

Today, he's a CEO and co-founder of incremental, founded during 2020 in lockdown mode,

which helps with incrementality measurement using causal models. Mayor, are you ready to take us to the top?

Yeah, happy to. Thanks for each of me. You bet. Okay, so tell us what the company is doing,

and can you name one or two customers and how they're using the technology?

Yeah, sure.

So basically, incrementality was founded during Corona.

What the company is doing is incrementality measurement, which is basically all about measuring the value from marketing spend.

We're working with advertisers who could be either app developers or website across e-commerce

fintech gaming and so on some companies that i can name is train line the uk train tickets seller

fastic which is a intermittent festing and we're also working with etoro fairly large fintech

...