YouTube Scaling Secrets for 2023

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 23 February 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools to use to test your headlines and thumbnails, and some of the ways you can leverage content that performs well, as well as how to make the best videos possible (without restricting your creativity)! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: YouTube Scaling Secrets for 2023. [00:35] Shorts versus long-form content. [01:41] What you can learn from Mr. Beast about scaling long term. [03:05] What we mean when we say: where there’s gold, keep digging! [04:00] Lessons Eric learned about really leveraging the content that performs well. [05:38] Why there is no set formula for success (and amazing content is key). [07:25] That’s it for today! Don’t forget to rate, review and subscribe! [07:33] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Lex Fridman Interview with Mr. Beast TubeBuddy Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	Today we are going to talk about YouTube scaling secrets for 2023.
0:26.0	Yeah, so when you're thinking about YouTube and you're thinking about scaling,
0:30.0	we found a few things that really work and don't work for us over the years.
0:35.9	The big thing that I found that really works to skill your YouTube is, and I learned this from my video
0:41.3	editor because he went to a conference that where
0:43.7	YouTube was speaking they were talking about shorts and they were talking about
0:47.2	long-form videos. Even though YouTube has shorts, they don't want you to just
0:51.4	create shorts. They also don't want you to just create shorts they also don't want you just
0:53.2	create long-form content did you know Eric when you post long-form
0:56.6	content you do want you to post shorts on the same day as a long-form
1:00.6	video I didn't know that and then then when you post short form videos like
1:04.3	YouTube shorts, you can actually do two a day but they need to be spread out. It was either four hours or six hours apart.
1:10.3	It's one of the other I had to get it. I wrote it down summer but either way worst case you can use six hours apart. It's one of the other I had to get it. I wrote it down summer but either
1:12.8	way worst case you can use six hours apart. So you don't mind if you post two
1:16.4	shorts a day. They don't mind if you post a long form video, but if you post a
1:20.0	long form video and a short form video at the same day, it kind of messes with their algorithm.
1:24.6	I would hope that's not a permanent thing because that seems very counterintuitive for most people
1:28.9	to have to even think about that.
1:30.4	I have no idea, but that's what he was told by YouTube and I've worked him from years so he's not a liar and he's not I believe it does tons of research he just gets it by going to these events and stuff like that I believe it so what I would say is look if you want to scale
	...

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