How to Create Hooks Consistently like Mr. Beast

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 22 February 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast. [00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.” [01:40] How to benefit from reading content that has done really well on social. [02:43] Tips for learning and drawing inspiration from others without plagiarizing. [03:23] Why do you have to constantly come up with new ideas? [03:42] Tools you can use to find the most viral tweets, LinkedIn posts, and more. [04:15] Why your audience has already lost interest if you’re not creating amazing hooks? [04:45] How you can test your hooks on drunk people in a bar. [05:18] That’s it for today! Don’t forget to rate, review and subscribe! [05:30] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Lex Fridman Interview with Mr. Beast BuzzSumo UberSuggest Tribescaler Shield App Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	Today we are going to talk about how to create hooks consistently.
0:24.0	So I put in this title because yesterday I was watching the Mr Beast interview with Lex Friedman.
0:28.6	I'm going to assume that you haven't seen it yet, Neil, nor will you watch it.
0:31.6	I have not. So I thought that was interesting because literally this guy spends a ton of time on
0:37.1	thumbnails, a ton of time on the ideas, and he will actually create videos that
0:41.6	cost a lot of resources, cost at the very end,
0:42.6	cost a lot of time, and you'll actually,
0:44.8	like at the very end, decide that it's not good enough
0:46.7	and then scrap it, right?
0:47.6	So that's kind of the ultimate level where you're spending.
0:49.5	Let's go back here.
0:50.7	So how much does he spend before he scraps it?
0:53.0	Hundreds of thousands at the very least.
0:55.0	Wow.
0:56.0	And how far does he get when he's spending hundreds and thousands of dollars?
0:59.0	I think I remember watching one...
1:01.0	So no, it was like a finished video, but then he decided this is just not the right fit
1:04.3	and then like think about it he if he gets like a million or three million dollar sponsorship for a
1:09.8	video he'll deploy the whole thing he won't take any profit for himself and the story is one of our one of our mutual friends they went to this camp called my first million MFM camp right and Mr Beast was there and our friend was asking it's hey, it was actually a group of people asking,
	...

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