Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

Today we are going to talk about seven habits of highly effective SEOs. So I guess I'll go first.

Number one, we actually talked about this recently a couple of episodes ago, but it is on upgrading your content. So you can use tools to crawl your website you can use

screaming frog you can use the H-R-F site audit tool you can use I believe

UberSits you probably have an audit tool as well but the whole idea here is that you are looking at,

you know, maybe rankings that are dropping traffic

where it's going down on pages that ideally have high conversions on them.

And then you're kind of prioritizing there and then you're upgrading, meaning that you could be updated. on them

and then you're kind of prioritizing there and then you're upgrading meaning that you could be updating content you could be removing some content you want to make sure that ultimately you're creating the best experience possible

the vast majority of people focus too much on creating new content when the new trend is actually on updating your content for established websites.

Well, number two is data and analytics.

Eric, let me ask you a question you've been

SEO for a long time. Have you noticed in many cases your traffic goes up and

what happens to your sales or your leads or your conversions? goes down. Or nothing

really happens right so traffic doesn't always mean more revenue or

conversions. And the main reason for that is people aren't really looking at the data. Not all

traffic is equivalent.

Like we used to rank for, I think it was,

term was discord on page one.

And it's like, cool, we don't really offer anything related to discord.

...