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Real Estate Training & Coaching School

Your Listings Will Expire in 2026 — Here's Why

Real Estate Training & Coaching School

Real Estate Training & Coaching School

News, Business, Business News, Careers

4.4705 Ratings

🗓️ 29 April 2026

⏱️ 24 minutes

🧾️ Download transcript

Summary

Your listing is sitting. The seller is blaming you. And you don't know what to say. This is the conversation most real estate agents dread more than any other — and most of them handle it wrong. In this episode, Tim and Julie Harris give you the word-for-word price reduction scripts that save the listing, preserve the relationship, and get the home sold. AI-verified research confirms that between 43 and 50 percent of all active listings in the U.S. will not sell with their current listing agent and will expire before the end of 2026. That number represents one of the greatest income opportunities for listing agents in the last 15 years. But only for agents who know what to do next. In this episode you will learn why listings expire and who is really at fault, how pre-qualifying sellers correctly eliminates most price reduction conflicts before they start, how to identify unmotivated sellers before you take the listing, the Price, Condition, and Location framework for guiding sellers to the right decision without pressure, why the number one reason listings expire has nothing to do with price and everything to do with communication, how the 12-Week Seller Communication Plan keeps sellers trusting you through the entire listing period, and why expired listings represent a massive and largely untapped opportunity in today's market. Whether you are a new agent trying to break into listings or an experienced agent whose inventory is stalling, this episode gives you the language and the strategy to turn the situation around. Subscribe to the free daily newsletter at HarrisRealEstateDaily.com. Learn about Premier Coaching at PremierCoaching.com. Explore EXP Realty and the Libertas group at WhyLibertas.com/Harris. Text Tim directly at 512-758-0206.

Transcript

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0:00.0

The listing is sitting. The seller is blaming you. The market is sending a clear message and your client refuses to hear it.

0:07.3

This is the conversation most agents dread more than any other and most of them also handle it wrong.

0:13.2

So we're going to talk today about scripts that get that price reduction done, keeps the client and gets the home sold.

0:22.6

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches

0:24.6

and number one international best-selling authors,

0:27.6

Tim and Julie Harris.

0:28.6

This is the number one daily radio show

0:30.6

for realtors looking for a no BS authentic real-time

0:33.6

coaching experience.

0:34.6

What's really working in today's market,

0:36.6

how to generate more

0:38.3

leads, make more money, and have more time for what you love in your life. And now your

0:43.0

hosts, Tim and Julie Harris.

0:44.7

So this is Price Reduction, the script that saves the listing and the relationship. You're

0:49.3

definitely going to want the notes from today's podcast. So make sure you guys are subscribing

0:53.8

to our newsletter at Harris, whorelstatedaily.com. The link is down below, or you can just go to

0:58.8

Harris, realestatedaily.com. Now, I'm going to share with you some statistics that Julie and I

1:03.6

used AI to research, to verify, and we ran it by three different AI. And here's the bottom line.

1:10.9

In most markets, there's going to be over 50% of the current homes for sale

1:15.4

are not going to sell with the current listing agent and expire during the second half of

1:20.6

2026.

1:22.4

The under on that was 43%. So where the AIs all agreed was between 43 and over 50% of all homes

...

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