You have to create such a ridiculous volume of content, and it all has to feel fresh.

Yeah, I can totally see why someone would be tempted to just make it on a computer.

I'm Charlie Warzel, and this is Galaxy Brain, a show today we're going to talk about

AI influencers.

There's this post online that I think a lot about.

It's from Zachary Ghalia, who is this social media content strategist.

It reads, every post is a battle for three seconds.

Platforms keep multiplying, content is seemingly endless,

and attention spans are shorter than ever.

Your content needs to capture your audience's attention immediately

and hang on to it for dear life.

Maybe that stat makes your stomach drop a bit, as it does for me.

What's unquestionable, though, is that the war for attention, which is fought primarily online, across this host of algorithmic, infinite scroll platforms, is being fought at almost inhuman speeds.

Obsessive content marketers are in the volume game.

Brands and influencers have adopted this buckshot-style approach to hawking their wares

and attracting eyeballs, and that can mean doing multiple posts about the same subject or product,

but from different angles and locations, all to see if they can find some way to hit that sweet

spot of the algorithm and go viral.

It's spamming as a strategy. And I think it's a part of the

reason why our feeds just feel so cluttered and chaotic. And trying to feed the algorithmic

beast at these inhuman speeds has meant enlisting the help of, well, not humans. Late last year,

the venture capital firm, Andrews, and Horwitz, invested in a company called

...