Hey, before we get in today's show, my marketing manager finally convinced me to run a wild

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How do you actually know that your numbers aren't lying to? How many new customers are we actually acquiring and how much we are paying to acquire those customers. And oftentimes we have found that

cack number, customer acquisition cost. I haven't spent a full week deep diving and full

reconciliation of, okay, if meta's telling me that I have 85 new customers and 34 returning

customers yesterday and going in a per order basis

in Shopify or a per order basis inside of a CRM to match the validity of it.

So I don't have a preponderance of proof.

Implicitly.

You're listening to Perpetual Traffic.

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