Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 20 March 2026
⏱️ 40 minutes
🧾️ Download transcript
Summary
Stop guessing. Get the blueprint you need to scale fast.
Book your spot: https://www.tiereleven.com/audit (only 3 spots available).
Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise.
We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through conversions, and why creative diversification should be at the core of your Meta campaigns.
We also share the metrics you should track and the strategic adjustments that can lower your cost per acquisition. Join us if you want to grow your brand with more engaged audiences and less wasted ad spend.
In This Episode:
- Analyzing audience segments in Meta
- The "Five Horsemen" funnel strategy
- Meta’s limitation in using lead events for sales campaigns
- Leveraging reach campaigns in Meta ads
- The creative diversification strategy for boosting engagement
- Transforming well-performing organic reels into ads
- Running ads to earn trust versus increasing sales
- Using Meta’s campaign data as directional data
Mentioned in the Episode:
Part 1 of this episode: https://perpetualtraffic.com/podcast/episode-784-your-cac-is-lying-to-you-heres-the-number-that-isnt/
Partner With Our Marketing Experts: https://www.tiereleven.com/apply
Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite
Meta Ads Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf
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Connect with Lauren Petrullo:
Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://perpetualtraffic.com/advertise-with-us/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, before we get in today's show, my marketing manager finally convinced me to run a wild |
| 0:04.6 | experiment in this episode because he wanted to prove what the conversion engine can do for your |
| 0:10.2 | brand. So we are giving away three of our $10,000 deep dive audits for free. |
| 0:26.2 | In this audit, and this isn't one of those audits that you get from some AI-generated bot, this actually takes us two plus weeks, seven or eight of our team members, and it is |
| 0:32.5 | incredibly in-depth. |
| 0:34.4 | It will give you insights into your media buying, your creative, your actual business |
| 0:38.8 | metrics, and find it exactly where the gaps are and where your growth is stalled and what we |
| 0:44.0 | can do about it or what you can do about it when you get the audit. |
| 0:48.2 | Now here's the catch. |
| 0:49.3 | We only have three spots. |
| 0:51.0 | So head on over to tier 11.com forward slash audit right now. Fill out the form and let's see |
| 0:56.7 | how we can scale your business in the coming year. Anyone that goes into their account and you do |
| 1:01.3 | this audience segments and you don't see this. I automatically assume that your team isn't |
| 1:05.6 | keeping up. You can look at this and you're like, oh my gosh, this client isn't going after new customers. |
| 1:12.1 | You would look at this and you would say, warning sign? |
| 1:15.6 | Because I look at that and say, that's a massive warning sign. |
| 1:18.6 | This is a warning sign for a multitude of things. |
| 1:21.6 | One is two, view-through conversions versus click-through conversions. |
| 1:26.6 | I need to now do a different breakdown that's going to show me view-through versus click through conversions. I need to now do a different breakdown that's |
| 1:28.6 | going to show me view through versus click through. So each campaign has its own individual |
| 1:34.7 | objective. I think like from my standpoint, I'm a simple guy. I like to keep things really, really |
| 1:41.5 | simple. You're a man. You have five different campaigns trying to achieve the objective, |
... |
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