One Budget Shift. 21.9% More Revenue: Here’s Exactly What They Did

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 13 March 2026

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is your digital strategy outdated? Let us audit it and give you the blueprint you need to scale.

Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

Are you still throwing money at ads, hoping to get better results? Well, that approach may be holding you back. In today’s episode, I’m sharing a powerful case study where a simple shift in marketing strategy resulted in a massive revenue boost, all while spending less.

I break down how we adjusted our budget allocation across platforms, focusing on top-of-funnel channels to increase awareness. We shifted ad spend, and the results were incredible: 21% increase in revenue, 34% reduction in cost per acquisition, and significant growth in organic sales.

I’ll walk you through the numbers and show you exactly how we made it happen. This isn’t about spending more cash on ads; it’s about getting more with less.

In This Episode:

- How we increased revenue by 21%

- Shifting ad spend from bottom to top funnel

- Reducing nCAC (CPU) by 34%

- How Amazon's budget was reduced by 91%

- Growing marketing channels without additional spend

- Key takeaways for your own ad strategy

Mentioned in the Episode:

Partner With Our Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Tier 11’s Marketing Performance Indicators (MPIs) Checklist: https://www.tiereleven.com/marketing-performance-indicators

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.tiereleven.com/audit

We’re opening up sponsorship spots for Q1 and Q2!

Ads Spot

https://www.tiereleven.com/audit

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about,
0:05.5	sponsor the show here at Perpetual Traffic. Perpetual Traffic puts you in front of thousands of
0:11.0	seasoned marketers, CMOs, and agency owners. So head on over to Perpetualtrafic.com to apply to be a sponsor
0:17.3	of this show. One point.1 million in spend.
0:21.5	This only represents a 2.7% ad spend increase, but revenue increased by 21%.
0:29.3	Before, they missed five forecasts in a row, their cost per unit or their cost to acquire
0:35.2	a new customer.
0:36.5	CPU is the term that they use here.
0:38.3	I was at an all-time high nearing about $200,
0:41.3	and they're really concentrated on the
0:43.3	attribution was hiding the real picture.
0:46.3	It's simple, but hard to pull off.
0:48.3	And I'll show exactly how we pulled it off here.
0:51.3	You're listening to Perpetual Traffic.
0:59.0	Hey, real quick, if you're looking to get your brand in front of gross-minded marketers,
1:03.9	CMOs, directors of marketing and agency owners, we're opening up our sponsorship spots for Q1 and Q2.
1:05.8	Get in front of a quarter of a million marketers every single month at perpetual traffic. All you have to do is
1:12.2	head on over to perpetual traffic.com for the details or check out the link in the show notes
1:16.6	to apply. Hello and welcome to the perpetual traffic podcast. This is your host, Ralph Burns,
1:22.0	founder and CEO of Tier 11. And today is a shorter episode than normal because the results are so astounding in this
1:33.5	case study we really didn't feel the need to expound on it because the shifts were so simple
1:42.2	and this is really where digital marketing is heading today.
	...

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