You’re Doing Video Wrong... Here’s the Fix ⚠️ GUEST! Emmy-winner Tony Gnau | Ep. 390

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 8 August 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video career—and he’s here to tell you why that’s good news. Jay Schwedelson gets into what’s actually required to make great video, the gear myths you can ignore, and how to stop treating video like a one-off side project. If you think you need a studio and a giant budget to win with video marketing, this episode might just change your mind.

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Connect with Tony on LinkedIn or visit tonygnau.com to learn more. If you’re in healthcare, check out healthcarevideospecialists.com for his agency.

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Best Moments:

(03:15) The minimum setup you need to shoot video that won’t embarrass your brand

(04:30) When it’s fine to DIY video—and when you should go pro

(05:45) Why “let’s make a video” is the wrong starting point

(07:00) The smarter way to bake video into your full marketing strategy

(08:20) Why short form videos can actually spark long form ideas

(12:02) Every video needs its own strategy to succeed

(13:30) What B-roll really is—and when you don’t need it

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:06.1	Each episode is packed with quick tips.
0:08.3	They're super short, and at the end, we have some fun.
0:11.1	Let's jump into it, and thanks for being here.
0:14.6	We are back for Do This, Not That podcast, presented by Marigold, and I got a buddy here,
0:19.6	but more important than the fact I got a buddy here who's super smart
0:22.6	We have for the first time ever in the history of the show we have an Emmy Award winner on the show
0:29.3	What the what's going on
0:32.0	So we got Tony now he's the founder and chief storytelling officer at T60 Health.
0:39.2	But really what he is, he is the greatest person when it comes to video everything that I know.
0:45.7	He is a three-time Emmy Award winning journalist.
0:48.4	He's won 18 tele awards for corporate videos.
0:51.7	He has a number one Amazon bestselling book, Lights, Camera, Impact, and all these other words.
0:57.2	And here's the deal.
0:58.2	The reason I asked Tony to come on is we all know that video is like the thing of the moment,
1:03.4	but it's the thing of the future.
1:04.8	It is the content that's going to drive all business and consumer marketing in every way,
1:09.5	shape, or form.
1:10.1	So we got to dig into how to win with video easily.
1:13.8	So Tony, welcome to the show.
1:15.6	Thanks for having me.
1:16.7	I mean, I am a genuine listener.
	...

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