5 • 715 Ratings
🗓️ 6 August 2025
⏱️ 12 minutes
🧾️ Download transcript
Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your marketing strategy (even if the headlines have moved on) and sharing a sneaky email tactic that’s crushing right now. Then, things take a hilarious turn as he tackles a stack of dating questions with zero filter—because why not?
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Best Moments:
(01:15) Jay cracks up over Boston’s official accent dictionary and his new favorite word, “donkeys.”
(02:01) Why tariff concerns aren’t as “over” as marketers think—and what it means for your promos.
(04:20) The value-per-use marketing trick that’s driving double-digit email engagement boosts.
(07:15) Why mentioning tariffs in your subject lines could give you a 19% lift in opens.
(08:30) Jay’s blunt take on what to do when someone says “we should hang out sometime” but never picks a date.
(09:45) The Instagram ex-following debate—fine or full red flag?
(10:36) When “I need space” actually means “this relationship is toast.”
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Click on a timestamp to play from that location
0:00.0 | Welcome to Do This, Not That, the podcast for marketers. Each episode is packed with quick tips. |
0:08.3 | They're super short, and at the end, we have some fun. Let's jump into it, and thanks for being here. |
0:14.6 | We are back for Ask Us Anything from the Do This, Not That podcast presented by Mar by marigold this our super short episode where |
0:22.4 | all week long we get in questions we get in work questions we get in super ridiculous questions |
0:27.3 | and we try to tackle one of each and if you want to submit a question you would actually be the |
0:31.6 | coolest human ever just go to jswettleson.com there's a button that says podcast another one that says |
0:36.6 | ask us anything and that's where we get the questions for this thing. So we need them. Thank you. All right. |
0:41.2 | Before we get to the super ridiculous question, here's the work question coming in from Sloan, |
0:46.1 | from Boston, Massachusetts. Love Boston. Somebody sent me something, a buddy of mine that lives in |
0:53.6 | Boston. He sent this to me the other days. I was making fun of him about his accent, which probably means I'm going to get in a lot of trouble for even talking about this, but whatever. So he sent me, there's an official Boston accent dictionary. Did you know this? It's amazing. And so he he sent to me and i just could not stop laughing |
1:13.9 | because everything in it is awesome like you know have like park the car in there instead of park |
1:19.0 | the car which i love but then other ones which i now want to say all the time so instead of |
1:24.3 | calling duncan donuts duncan donuts they call it they call it don. I don't know why that makes me laugh. And then for the TV remote, I asked my buddy if he actually says this. He says, yes, he does call the TV remote this. They call it a clicker, like a clicker, a clicker. So, and the last one is instead of basement, they call it a cella, which in Florida, it's super |
1:45.1 | annoying. |
1:45.3 | You know, we have no basements in Florida, which really, really stinks. I had a basement when I lived in New York. I love my basement. Oh, I wish I had a basement. But anyway, I don't have a cella. We don't have a basement. We don't have any of it. All right. Sorry, I'm totally off topic. Sloan, what is your question? Jay, my team says |
2:03.4 | we should move on from pushing discounts in our promos because the tariff concerns are mostly |
2:10.3 | in the rear view. Is that the case? All right. Well, so whether you're a business to business |
2:16.9 | marketer, nonprofit marketer, direct |
2:19.0 | to consumer marketer, I don't care who you are. The tariff stuff in the news, while it's still |
2:24.6 | heavy in the news, and by the way, not political. I can care less about politics, meaningless. |
2:29.3 | I will never talk about it, whatever. But in terms of the tariffs, the tariff discussion has |
2:33.6 | gotten a little bit simmered down, right? There's all this talk about a deal whatever. But in terms of the tariffs, the tariff discussion has gotten a little |
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