Does Bullying AI Work? + Jay's TV Recos!🤖 Jay’s SCOOP | Ep. 391

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 8 August 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jay Schwedelson just admitted he bullies AI—and thought it worked. Turns out, he’s not alone. A wild claim from Google's Sergey Brin got Jay spiraling: can being mean to AI actually make it perform better? New research says no... but the real reason behind better results might surprise you. Plus, Jay explains why treating AI like a doctor (yes, really) is the key to getting more value from it.

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Best Moments:

(00:37) Jay admits he yells at AI when he doesn't like its answers

(01:18) Sergey Brin claims AI models respond better to threats

(02:45) Study from Wharton shows tone has zero impact on AI performance

(03:49) People give more info when frustrated—that’s what improves AI results

(05:00) Why giving AI more personal context makes all the difference

(06:17) The “AI is like a doctor” analogy you won’t forget

(09:00) Jay declares the Bachelor franchise is probably doomed

(09:40) Why you should skip Love is Blind US and go straight to the UK version

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:06.0	Each episode is packed with quick tips.
0:08.0	They're super short and at the end we have some fun.
0:11.0	Let's jump into it and thanks for being here.
0:14.0	We are back for Do This Not That podcast presented by Marigold and I think I might be a horrible person you might be a horrible person
0:22.1	why because i bully a i think i thought at least that bullying a i made me get better results
0:30.7	so when i go to chat chabit or claude or jemini or whatever i ask it a question i think the answer
0:36.5	stinks and i'll say,
0:37.9	this stinks, you could do better, blah, blah, blah, blah, blah. And I get really mean. And I'm convinced that I get back a better result when I'm mean. Now, I know there are some of you out there who are like, oh, don't be mean to AI. I say, please and thank you because I don't want to clip the robot's toenails down the road.
0:54.8	And that's fine.
0:55.9	But I think there's also a big group of people out there who think if you bully AI, you get better results from AI.
1:03.1	And why is this on my brain?
1:04.2	Well, this week, okay, this past week, Google's co-founder, Sergey Brin.
1:10.0	Okay, now remember, Google's a big deal. And they have Gemini, which is one of the top AI platforms.
1:14.6	He was on this podcast.
1:16.6	This is the founder Google, all right?
1:17.6	And this is verbatim what he said.
1:20.6	And then I got some data that says the opposite, which is wild.
1:23.6	So here's the story.
1:24.6	This is what he said on the podcast.
1:26.6	He said, quote, we don't talk
1:29.5	about this a lot in the AI community, not just our models, but all AI models tend to do better
	...

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