A few days ago, I spoke about 96% of your new website viewers are not ready to buy.

Well, there's one thing, there's one important thing that gives you just three seconds to

grab the attention of that future potential guest to keep on reading.

And in today's episode, I'm going to explain to you what that is and why so many of you

are getting this wrong right here.

My name is Mark Simpson and I give hosts all over the world, the tools, the tactics to

train in, but most importantly, the confidence to go and get more diary bookings.

And tomorrow, I'm hosting a very special live video on the internet.

It's going to be a fifth anniversary party of the idea of bootleaf.

I would love for you to be part of it, bootle.co.uk, four slash party, go leave your email address

and I'll send you all the exclusive links on where you need to go.

But the one thing that you need to do, the one thing that you need to make sure that

you get right, the one thing that you've got three seconds to do to get right is your

headline.

So the headline is the first thing that the user sees when the website loads up is what's

called above the fault.

Okay.

Now, again, one of the most common headlines I see is your home from home.

Okay, very clever, very nice, very warmly, but everybody does it.

So you've got to make sure that you've got a very strong headline.

It's going to grab the attention.

And the best headlines are to use is the ones that identify a pain point in the user.

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