So many people are making this one mistake with their website and I see it

time and time. Again, those of you that don't know, I regularly do marketing

reviews. What a marketing review is I pick a member from the Hospitality

Community Facebook group and I gather loads of information, their website,

their social media, how they look on Google, look at their listings, look at

their socials and I compile everything and I sort of do a live video and I just

walk through what they could be doing better or what they're doing well to

share it with other hosts to get inspiration. There's one thing that I see time

and time again and if you did this and if they did this they would actually

increase the conversion. What is a conversion is turn and a looker into a

booker so you can get more direct bookings. Now would you like to know what that

one thing is? Well if so, all I need for you to do is if you're watching this

on YouTube, smash that like button and nail it that smash that like button so

that more people will see this video and it'll go better in the in the rankings.

If you're listening to this on iTunes or Spotify then all I need for you to do

pick up the phone, tap the share button as long as it's safe to do so and send it

to a host and if you are following on any of the other socials make sure you

follow subscribe so you can get more of these. Now that one thing, the one thing

that will help drive conversions, lookers into bookers is your face. It's you

right there. The stats have been in and the stats have shown that when there

is a face, when there is an image of people on the homepage, it drives more

conversions. Now a way that I like to do this and the way that Bootsley

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