I have just got finished with an audio book by Dale Carnegie, it was how to win friends

and influence people. It's a book that's been recommended to me many, many times. I've

done the Blinkist version, but I've just wanted to do the audible version. And there's a

really big message that I kept coming back to for business, but more importantly, hospitality

businesses. Because this is what this podcast, this is what these daily episodes are all

about. How can I learn about business, about life, about, you know, all these things,

and how can I bring it back to the hospitality world to help you to host, get more tools

and tactics and training. One thing that really stood out to me was if you want people to

like you, if you want your customers to do more business with your guests to want to

keep coming back, then you've got to be interested in them in people. And this is so true to

a whole walks of business. And it's something that, you know, I'm learning all the time.

What I want for you to do and everybody can do this. Go look at your website, go look

at your marketing, go look at your social proof, your social posts, go look at any leaflets

that you do or any type of advertising that you do. If you're going me, me, me, me, me,

look at me, look at me, look at me, look at me, then you're doing it all wrong. Businesses

spend so much money and waste so much time jumping up and down, go and look at me, look

at me, look at this offer, look at this offer. Instead, what you need to be doing is you need

to be talking about the guests, you need to be talking to your ideal guest about your future

potential guests. You need to be asking the question and talking about them. So for instead of

posting up on social media, showing off your guest bedroom or X, Y and Z, see if you can get

pitches of your guests when they're being to state your property and see and ask them if you

can share it. So instead of going, look at me, look at me, look at me. Instead, you would post

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