When people ask me like, what's a starting point?

The starting point is self-awareness.

You don't have passion.

It's very hard to sustain the amount of work

that is required to actually build an entrepreneurial success.

If you do not build awareness and relevance on social media, your business is in trouble.

Nothing starts without attention.

And attention now sits on these 7 to 10 social networks.

Too many people aren't talking about things they're knowledgeable about or

things they're passionate about and I think people smell it. I weirdly prefer to lose.

Yeah, I like it. I like that feeling of my chemicals saying, okay now let's figure it out and win next time.

I don't think people understand what they're signing up for with entrepreneurship.

It is a constant game of losing with occasional wins.

It's not a hokey thing to say you have to enjoy the journey.

It's the only sustainable thing.

Attention is the number one asset.

Gary, it's so great to have you.

I'm so excited to talk to you about your life as an entrepreneur in your new book.

And Gary, I want to start with your youth.

You didn't have a lemonade stand, you had a lemonade franchise.

Tell us about that at six years old, a little franchise on your little big will.

You know I think ambition is a is a natural trait to some and

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