How To Leverage Social Media To Sell Your Products l The Co-Founders of Womaness

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.3K Ratings

🗓️ 15 August 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode of the GaryVee Audio Experience, I sit down with Michelle Jacobs and Sally Mueller, co-founders of Womaness. They share their journey of identifying a massive gap in the market for high-quality, clean products. They discuss the challenges of scaling their business and the surprising positive response from customers. The conversation also touches on the significance of organic social media for brand building and offers valuable insights into starting a business later in life. If you're interested in entrepreneurship, women's health, or brand building, this episode is a must-watch!

Transcript

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0:00.0	People get really caught up in it.
0:01.6	Every time my buddies or anybody get really caught up in it,
0:04.6	I always remind them that McDonald's
0:06.4	sounds like a corner Irish pub on the Lower East Side.
0:10.0	Yeah, I really do believe that names are made.
0:12.2	We built this brand to address this market
0:15.4	and then realized, wow, this category didn't even exist.
0:18.3	We are becoming advocates for these women.
0:20.3	I love that.
0:20.9	It's just, we don't talk about it. Stigma. Stigma. Like it's a real
0:25.8	fucking transition. Yes and if you like don't know what the hell's going on and
0:29.9	you're hiding it you can't sustain being a happy person.
0:33.8	Right, right.
0:34.8	Back to the audience real quick.
0:35.4	Obviously we're getting very consumer product nerdy so that's where this
0:39.2	episode's going so bear with us.
0:41.0	Attention is the number one asset.
0:44.0	Vainer Nation, how are you excited for another fresh episode?
0:49.0	We are here in the summer.
0:50.0	Luckily you are not seeing anything, because I have a massive black eye because I took a huge elbow in basketball yesterday
0:57.0	Ross Brown you are on on call on alert
1:02.0	Ross works at Boehner so it was really funny. Anyway, he was on my
	...

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