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Happy Place

"You can't be a people pleaser and a leader!" Emma Grede on self-belief and female ambition

Happy Place

Fearne Cotton

Relationships, Society & Culture, Health & Fitness, Mental Health

4.715.6K Ratings

🗓️ 27 April 2026

⏱️ 65 minutes

🧾️ Download transcript

Summary

When was the last time you told someone exactly how much you earn? Entrepreneur Emma Grede - who co-founded Good American with Khloe Kardashian - says that when women avoid talking about money, money avoids them.


In this chat with Fearne, Emma explains why ambition isn't a dirty word, and why she wants every determined woman to know her worth. Fearne and Emma also explore why you can't be a people pleaser and a leader, and why getting comfortable with failure and self-doubt is non-negotiable.


As a mum of four, Emma has some big thoughts about mum guilt, and talks about why it’s so important that kids see their mums chasing their goals and loving what they do.


Plus, why you’ll never catch Emma working from home, or cutting her kids’ sandwiches into heart shapes...


Emma’s book, Start With Yourself, is out now.


If you liked this episode of Happy Place, you might also like:


Ashley James


Chris Appleton


Carol Vorderman


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, I'm Fern Cotton and this is Happy Place, the show that helps you go after what you want.

0:07.5

Today I'm chatting to Emma Greed.

0:09.8

Emotional hygiene for me has always been about how close can I get to myself and how can I understand what is serving me and what I really want.

0:19.0

And that's like holding a vision for yourself.

0:21.2

And I do not mean manifestation and vision boards. I am uninterested in that.

0:25.9

You need to have like a concrete vision to like how do I want to live? What is important to me?

0:32.0

Not what did I see on social? Like what do I want to do and how do I want to live?

0:37.0

And then how do I match that back with my behaviours? And that's when you start saying no to a bunch of stuff. Well, hello, you're a gorgeous people. You find me today slightly delirious. I'm just not sleeping again. I went through such a good patch of sleep. I was so chuffed with myself, which I think is fine. We should celebrate this. Well, that's quite a big win, actually, sleeping well for me. But I've had two shitty m'kshit nights and I'm just a little bit sleepy, but it's a blip. And I think the thing to remember in these moments is I'll get back to the good sleep. It will happen. But I think when you haven't slept well, and I'm sure

1:11.1

there's many of you listening to this now who haven't for various reasons, everything from having

1:15.2

a baby to perimenopause to your brain doesn't stop chattering at night. The thing you notice

1:21.0

the next day is you just feel like you can't do anything to your max capacity at work, parenting, socialising, functioning as a normal human being, quite frankly.

1:32.4

But I think today's episode is perfectly timed because when I look at, well, two of those things, parenting and working,

1:40.3

Em agreed is so good and grounded and sensible actually talking about these things.

1:47.0

I don't want to give away too much, but especially the parenting stuff. I think you'll like

1:52.5

her advice. You might not agree with it or you might be jumping out of your seat shouting

1:56.6

hoorah. You'll find out very, very shortly. So let's talk about Emma. She is the entrepreneur

2:02.5

best known for co-founding, a good American with Chloe Kardashian. I've got a pair of them jeans.

2:07.6

They're well good. And she's chief product officer at Kim Kardashian's Skims too. I've also got

2:14.9

a skim's bra on right now. This is by no means an ad, but I genuinely

2:19.8

bloody love that bra. I read her new book, Start With Yourself, a few months ago, and I've

2:26.4

been telling everybody little anecdotes from it ever since, because there's just so much in

2:30.9

there that really stuck with me, especially around parenting.

...

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