You Are Not Too Old To Start Something! | How To Brand Yourself - 1016
The Chalene Show | Diet, Fitness & Life Balance
Chalene Johnson
4.8 • 7.2K Ratings
🗓️ 1 September 2023
⏱️ 45 minutes
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Summary
Is it too late to build a personal brand if you’re over 40? Actually this is the absolute best time in our history to start a personal brand if you are over 40!!
In this episode of The Chalene Show Podcast, Chalene Johnson shares why there is so much potential right now to build a personal brand, especially for those in the midlife stage (over 40). Discover why this demographic is a goldmine in the marketing and branding world, and how experience, trustworthiness, and relatability can actually give you an edge. Learn why midlife is the perfect time to build your personal brand, why branding may not be for everyone, what you should be focusing on and the best platform to get started on.
Chalene will also give you tips on how and why you should makeover your bio on Facebook, Instagram and/or TikTok.
This episode is a must-listen for Gen Xers and anyone interested in personal branding, multiple streams of income, and job security in today's unpredictable economy.
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Transcript
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| 0:00.0 | So you're over 40, you're midlife, and you haven't built a personal brand and you're wondering if you've missed the boat. |
| 0:04.4 | As someone who's in midlife, this is the absolute best time in our history to start a personal brand. |
| 0:10.1 | It's easier, less technical, and people your age are in high demand. |
| 0:14.0 | Marketing firms, brands, PR agencies, they are all desperate to work with people who are |
| 0:19.0 | over 40, 50, 60, even 70, and that's because of the unique experience, |
| 0:23.9 | relatability, trustworthiness, |
| 0:26.7 | authenticity, and like just the realness |
| 0:29.6 | that someone your age brings to the market. |
| 0:32.3 | That just comes with being a little older. I mean there's an |
| 0:34.7 | undeniable relatability and confidence that comes with having the type of knowledge and experience that you have. Because you are |
| 0:41.2 | a mid-lifer, you attract people who are also in their midlife which means |
| 0:45.4 | you're attracting people who've got the money and brands love that and whether |
| 0:50.0 | that benefits your own personal brand or a bigger brand at the end of the day it's more |
| 0:53.7 | money but what does it take to start a personal brand should you seriously consider it do |
| 0:58.0 | you need to quit your job or is this something you can do on the side how much work is |
| 1:01.4 | really involved do you have to be a master of social media? Great on |
| 1:05.2 | camera, really good looking, have some really unique talent? The answer to all those |
| 1:10.9 | questions and more today I'm going to share with you in this episode. |
| 1:15.0 | I've helped hundreds of thousands of people to build their own personal brands and I have to tell you, |
| 1:20.0 | I am so excited. I am so excited for those of you who are in midlife and considering for the first time doing this. |
| 1:27.4 | Maybe this is like the 2.0 version of your life. |
| 1:30.3 | Maybe your kids are grown or maybe you're anticipating that you're going to go through a season where you need something of your own. |
... |
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