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Hello, I'm Susan Hume and this is the Yesterday in Parliament podcast.

On Friday, the 13th of June, MP spent another day in a sometimes emotional debate

on the bill which would allow adults in England and Wales with less than six months to live

to end their own lives.

The 90-plus hours of debate on the bill so far

have ranged from the big principles at stake

to the detail of how it would all work.

The bill's sponsor, Labour's Kim Ledbeater,

had accepted the need for a ban

on advertising-assisted dying services.

It's something the Conservative Dame Harriet Baldwin had been

pressing for. Can you imagine a situation, Madam Deputy Speaker, you're sitting watching a repeat

episode of One Foot in the Grave and an advert runs for a funeral plan company and then it's

followed by an organisation that's offering to provide the

services to make it easier for you to have an assisted death. But Labour's Paul Waugh wanted to go

further and make sure there were no loopholes that could be exploited in the future.

Advertising works because we human beings are suggestible,

prone to messaging to visual cues and hints.

Older people are bombarded with adverts for everything from stair lifts to care homes.

But his attempt to tighten the ban was later voted down.

Kim Ledbiter was also proposing new rules to govern the substances used to bring

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