Yais Thai - Bringing Bold Thai Flavors Right to Your Home
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 5 May 2023
⏱️ 54 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Leland says, "So the authenticity piece, obviously that's really core and central to our brand. One thing that I'm proud of myself and Sarah for doing and holding true to remaining authentic. Because, earlier on when we were trying to raise capital and got a lot of pushbacks on, is Thai a large enough section in the grocery store? Is the market large enough for that? And a lot of investors And other folks pushed us to try to, do something that was more Pan-Asian… and that's not central to our brand."
Today, we interview Leland Copenhagen, Co-founder of Yais Thai. Created to bring Thai flavors into American households with the twist of a cap. Inspired by his Yai (translation: grandma) and mom's sense of ease in the kitchen, they want to share the joy of connecting over a delicious meal with everyone!
We discussed:
* What he's grateful for
* An overview and origin story of Yais Thai
* Seeing the opportunity with heritage products
* How the consumer is driving demand for authentic foods
* Marriage and running a brand with your spouse
* How he handles the mental and emotional aspects of running a brand
* A breakdown of the Yais Thai products, including ingredients
* Why glass jars?
* What are Leland's favorite sauces (currently)
* What he's most proud of about the brand
* Where to buy
* and so much more…
Join Ramon Vela and Leland Copenhagen as we break down the inside story of Yais Thai on The Story of a Brand.
For more on Yais Thai, visit: https://www.yaisthai.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | Thai flavors can be intimidating, and I think a lot of Asian flavors can be somewhat intimidating |
| 0:04.4 | to those trying to cook themselves in the kitchen. So we want to reduce that friction. |
| 0:09.6 | We really want to empower our consumer to cook that meal for themselves at home. And sauces, |
| 0:15.5 | yeah, they're a great way of doing that. We bring the flavor, and then you can add whatever |
| 0:19.3 | vegetables or meat, the protein, whatever |
| 0:21.6 | it is that you want to. And that's what's really resonated with our consumer. |
| 0:36.9 | This is the story of a brand, a podcast that helps people learn the story behind their favorite |
| 0:42.3 | consumer products. |
| 0:43.3 | I'm Ramon Vela, and I believe that people want to know more about the brands and products |
| 0:48.3 | they purchase. |
| 0:49.3 | So each week, I interview the founder of a consumer brand, unpacked our story, their products, |
| 0:54.5 | their mission, so you can decide which products are worth buying and which brands are worth |
| 0:59.3 | supporting. |
| 1:04.0 | Leland says, so the authenticity piece, obviously, that's really core and central to our brand. |
| 1:11.5 | One thing that I'm proud of myself and for Sarah for doing is holding true to remaining authentic |
| 1:17.7 | because earlier on we were trying to raise capital and got a lot of pushback on |
| 1:22.0 | is tie a large enough section in the grocery store? Is the market large enough for that? |
| 1:28.5 | And a lot of investors and other folks pushed us to try to do something that was more |
| 1:33.2 | Pan-Asian. |
| 1:34.9 | And that just wasn't central to our brand. |
| 1:38.6 | Today, we interview Leland Copenhagen, co-founder of Yai Thai, |
| 1:43.8 | created to bring Thai flavors into American households |
... |
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