Write Compelling Content for Your Business WITHOUT Losing Your Unique Voice with Laura Belgray
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 20 June 2024
⏱️ 51 minutes
🧾️ Download transcript
Summary
Want to write more compelling copy for your business? This episode is a masterclass on how to find your unique voice, connect, and sell through authentic storytelling. Laura Belgray is a writer, author, and co-founder of Talking Shrimp, and co-creator of The Copy Cure with Marie Forleo. Today, we'll be discussing tips for tapping into your creative brain and writing in a way that allows your authentic voice to shine through your business. You'll discover the best ways to not only show up and stand out authentically but create meaningful connections with your audience while you do it. Whether you have a message to share with the world or simply want to hone your craft, we'll share the secret to writing compelling, relatable content by using your own voice.
HIGHLIGHTS
02:05 The beginnings of Talking Shrimp, launching Tough Titties + navigating surprising moments in life.
09:10 How do you add your own voice and personality to your writing?
16:20 Tangible tips for tapping into your creative copywriting brain.
20:20 Where does AI + outsourcing have a place in business copywriting?
27:15 How to create and foster authentic connection with your audience.
32:30 The secret to writing compelling emails people actually want to open.
40:35 Who is your book for, and what can they expect from it?
47:25 What is your Powerhouse moment?
RESOURCES + LINKS
Get your copy of Tough Titties on Amazon!
Turn your copy into traffic, leads, and sales - https://www.talkingshrimp.com/
Uplevel your email copywriting game - get Inbox Hero!
Your masterclass in Best Seller Marketing - get Book Launch Hero!
Grab your ticket for the 2024 Powerhouse Women Event August 9-10th in Scottsdale! powerhousewomenevent.com
Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!
Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!
FOLLOW
Laura: @laurabelgray
Powerhouse Women: @powerhouse_women
Lindsey: @llindseyschwartz
Visit the Powerhouse Women website: powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Transcript
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| 0:00.0 | Your book, Tough D-Tees came out. |
| 0:02.0 | That was going to go on a Times Square billboard. |
| 0:04.0 | It was rejected because of the word... |
| 0:06.0 | For the title... |
| 0:07.0 | Yep. We're just going to take the liberty to say t'-Its as much as we want. |
| 0:10.0 | Really taking the time to learn how to be a really brilliant communicator can pay dividends upon dividends. |
| 0:18.0 | Like if you get honest in there, don't try to make everything into a hero story |
| 0:22.6 | or give us what I call vulnerable. I'm feeling really less than about my recent seven-figure launch. |
| 0:30.6 | It's not even like the deepest, darkest moments that are connecting us with people. It's how I'm |
| 0:37.4 | experiencing myself in the moment, |
| 0:39.6 | whatever it is. We haven't said to be it off. Welcome to Powerhouse Women, the podcast |
| 0:48.6 | for women who know they are ready for more. Let's go. Introducing your host and the founder of Powerhouse Women, Lindsay Schwartz. |
| 0:59.1 | Hi. If you're hungry to grow and expand your career, business, and life, you're in the right place. |
| 1:05.5 | You ready for your breakthrough? Let's do it. |
| 1:07.5 | Powerhouse Women! |
| 1:09.3 | If you have ever wanted to become better at writing copy, especially for your business |
| 1:19.9 | or your passion project, writing words that really move people to action, then you're |
| 1:25.6 | going to love today's episode. I'm sitting down with my friend |
| 1:28.7 | Laura Bell Gray, and she is quite literally one of the most brilliant writers that I know. |
| 1:34.3 | I look forward to opening her emails every single week, and her book, which is now available |
| 1:39.2 | in paperback, is one of my favorites. So if you don't have a copy of tough titties, you have to grab a copy. |
| 1:45.3 | The link will be in the show notes. And this episode is just full of such tangible wisdom, |
... |
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