WITHOUT THIS YOU ARE JUST A CLERK WITH IT YOU ARE UNSTOPPABLE IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 23 August 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, before we get into the interview, I want to make sure you're checking out the other
0:03.9	podcast, sales questions, brutally honest answers.
0:08.3	And if you're looking for more brutal truth, I've got a different feed for the best of
0:13.6	the brutal truth.
0:15.1	So you may want to check that out, just search for best of brutal truth and it'll come
0:22.1	right up.
0:23.3	Also if you're in sales leadership, the sales leadership show where I interview the world's
0:27.8	best sales leaders.
0:29.4	Let's get into the interview and also check out the website at b2brevenue.com for all
0:34.0	the training courses.
0:35.2	Here we go.
0:36.2	So what do you think of trust in sales, Dustin?
0:40.5	Is that an issue that comes up quite a bit or?
0:44.1	Yeah, I think there's only so far you can get with being charming and waiting for you
0:49.8	to run high.
0:50.8	At some point, I think you have to build up that trust with the customer, especially in
0:56.8	the complex sale when you're going to be working with them for months and years.
1:01.4	And unfortunately, I think probably the default for sales people from a customer standpoint
1:05.5	is that they don't trust sales people.
1:07.7	So I think that's just like the default going into it.
1:10.2	So you have to kind of break through that.
1:12.2	I know for me personally, I actually typically trust people until proven otherwise.
	...

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