THE SECRETS TO MASTERING THE SALES CONVERSATION IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 26 August 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0	I talk a lot about prospecting.
0:04.0	Start the conversation, get the meaning. I have a course on it.
0:07.0	And what I talk about it, I'm talking about
0:10.0	very different prospecting. Not what you see on LinkedIn
0:14.0	with the little love letters that people send to prospects or
0:18.0	the robot calls that we call cold calling.
0:22.0	What I talk about is the human to human connection
0:25.0	about starting a conversation with a stranger
0:28.0	and turning it into a meeting. The challenge has been
0:31.0	getting a guest who's good at this.
0:34.0	I've got a lot of people in the course but they don't want to be on the show
0:37.0	or they don't want to keep a low profile.
0:40.0	Because a lot of what they're doing and what I'm teaching
0:44.0	their managers aren't really that psyched about.
0:47.0	Why? Because it's not activity focused.
0:50.0	It's results focused. It's effectiveness focused.
0:53.0	Not efficiency.
0:55.0	We're all about getting that conversation because
0:58.0	that's where the magic happens.
1:00.0	And that's why we hire sales people.
1:03.0	And this is why AI and automation is never going to replace
1:10.0	sales people.
	...

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