Winning the War for Talent - How To Attract and Retain the Best Employees

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 11 February 2022

⏱️ 95 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jody Underhill is the founder of RapidHire, a director at Green Elephant Agency, the owner of Appointment Nerds, and the founder of Upside Down Iceberg. He is an accomplished social media strategist who worked with various marketing experts such as Russell Brunson, Josh Nelson, Frank Kern, and Ryan Deiss, and has helped over 150 businesses in the development of their marketing strategy.

In this episode, we talked about the right job ads, culture, the difference between hiring and recruiting…

Transcript

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0:00.0	there's a couple of things. One of the things is the positioning of the message to get the A players,
0:05.9	because here's the thing, it's not just about the money that they're making for you on a daily basis.
0:10.5	It's about the other intangibles that those A players are bringing to the table. They're getting you five-star reviews.
0:15.9	They're not calling in sick. You know, they're answering the questions. The calls aren't getting past them,
0:20.4	coming in
0:20.8	from complaints and that type of thing. But the main reason is Craigslist and indeed in those
0:25.8	places, what you're doing is you're only getting the people that are going actively searching.
0:30.7	It's kind of like going to the unemployment line to find people. And it's not necessarily always
0:35.3	the best place. And there's nothing wrong with job boards. There's nothing wrong with it whenever you do get applications and leads from there.
0:41.3	But what you have to do is position it so that you're advertising for employees the way you
0:47.2	would advertise for a customer.
0:48.9	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in
0:55.5	various fields, like marketing, sales, hiring, and leadership to find out what's really behind
1:01.6	their success in business. Now, your host, The Home Service Millionaire, Tommy Mello.
1:10.6	Welcome to the home service expert.
1:12.5	Today's a really, really cool message because I got a buddy of mine here,
1:16.8	Jody Underhill, who's really been a friend of mine for a long time now.
1:22.0	So Jody, first and foremost, how's the weather?
1:27.3	Cold.
1:28.5	That's why I'm wearing a jacket.
1:30.4	So I'm going to do this.
1:32.2	I'm going to introduce you.
	...

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