I think it's just all about talking about you, the customer. And I think about like the ideal

customer, just write your content as like a love letter to them. But really, a lot of these guys

that are running these companies, they were good salespeople or they are good salespeople.

So to me, it's just about taking what you're doing in person as a pitch and just putting

that on the website.

So we encourage a lot of the companies that we're working with.

They're doing the copy for their main service pages.

There's a difficulty if you're having an outside company write the copy on your main service pages.

So I believe you should be writing that stuff or you should have like I think of it is scaling

your best closer. So who's the best closer on your company? Have them pitch to the camera.

Put that on the website, but also like have the copywriter maybe pull out and extract some of

those things. Welcome to the Home Service Expert, where each week Tommy chats with world-class

entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find

out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service expert.

Today we've got an awesome live broadcast with Tim Brown, who is an expert in web design and development, SEO, digital marketing, entrepreneurship, and advertising.

He's based out of Minnesota, which is Minneapolis and St. Paul.

He's the CEO and founder of Hook Agency. He's done that since 2012.

He also was a big part of the Minnesota Search Engine Marketing Association and another company called Snap Agency a few years ago.

Tim Brown owns a boutique digital agency out of Minneapolis that specialize in combining visual design and SEO for small businesses and construction companies.

Tim is a content strategy evangelist who has built or has been featured on Forbes,

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