Will Leach: Authors in Quarantine Getting Cocktails

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 18 June 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Author Will Leach returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, marketing and behavioral design visionary and entrepreneur Will Leach joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Dallas, Texas, vodka sangrias, his new business based on his book, why serving in the U.S. Army has made him never want to go camping again, why marketing to mindstates dramatically reduces the fog of marketing war, his planned family road trip to the American west, and much much more!

Cheers!

Click here for the show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/will-leach

Transcript

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0:00.0	This is Will Leach, author of Marketing to Mind States,
0:02.8	the Practical Guide to Applying Behavioral,
0:05.0	Design to Research and Marketing,
0:06.7	and you are listening to authors in quarantine
0:09.4	getting cocktails.
0:10.4	Hello and welcome to this hopefully short-lived series that will be airing in addition to
0:19.1	the Weekly Marketing Book Podcast interviews. I'm your host, Douglas Burdett, and my goal during this
0:25.0	unusual time is to reconnect you with past guests on the marketing book
0:29.6	podcast, share some ideas and inspiration, and a much needed laugh or two.
0:35.0	I've interviewed over 200 authors on the show and my plan is to continue this series
0:40.0	until I either run out of authors or quarantine, whichever comes first.
0:44.4	A word of warning, the host and guest may very likely be drinking cocktails during these
0:50.1	conversations.
0:51.1	I mean, come on, they are recorded during the cocktail hour.
0:55.7	To find the show notes for each episode with pictures of each guest and links mentioned in their
1:00.4	conversation visit marketingbook cocktails.com.
1:05.6	Marketing book cocktails.
1:08.0	See what I did there?
1:09.4	And if you'd like to join the conversation,
1:11.1	email a voice recording to me at
1:13.0	Douglas at sales artillery.com and I'll try to include it in a future
1:17.8	episode I'd love to hear from you otherwise connect with me on
	...

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