4.9 • 868 Ratings
🗓️ 19 June 2020
⏱️ 55 minutes
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information.
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter?
The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.
You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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https://www.salesartillery.com/marketing-book-podcast/david-meerman-scott-new-rules-marketing-pr-7
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0:00.0 | Papa Murphy's 999 extra large New York style pizza is a big deal |
0:04.4 | So we're going big to tell everyone about it how big we're talking action movie being |
0:09.7 | Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the |
0:17.5 | XLny is everything you can expect from a classic New York style pizza hot and fresh out of your oven for just 999. |
0:24.7 | Order the XL Y pizza at Papa Murphys.com. |
0:30.6 | This is David Mehrman Scott and I am the author of the New Rules of Marketing and PR |
0:36.4 | new seventh edition how to use content marketing, podcasting, social media, |
0:42.0 | AI, live video and newsjacking to reach buyers directly, and you are |
0:47.0 | listening to the Marketing Book Podcast. |
0:50.3 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking |
0:55.8 | in the quickly changing field of modern marketing and now here's your host |
1:00.5 | Douglas Perdaz. |
1:02.9 | Hello, thanks for joining me on the marketing book |
1:04.9 | podcast, where each week I publish an interview |
1:07.0 | with the author of a new marketing or sales book |
1:09.4 | and which was named by Forbes |
1:10.8 | is one of 11 Smart Podcasts that will keep you in the know and named by |
1:15.0 | LinkedIn is one of 10 podcasts that will make you a better marketer. Don't worry |
1:19.9 | about taking notes you can find links to everything linkable in this |
1:22.7 | episode's show notes at marketingbook podcast dot com and since you are a |
1:27.2 | listener to the marketing book podcast if I can recommend a specific marketing or |
1:31.8 | sales book or some other helpful resource that I know of |
... |
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