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The From Wondry, I'm David Brown, and this is Business Wars Daily.

On this Monday, June 20th, happy Juneteenth, everyone.

Hard to believe, but Arizona iced tea is 30 years old this year.

You remember when you saw your first one? When the tall pastel colored can debuted on the market,

it was a good value at 99 cents for 23 ounces. And while inflation may have hit a four-decade high,

Arizona hasn't raised its price once in all these years.

In fact, Arizona is so committed to staying under a buck that the price is printed right on the can.

According to the Bureau of Labor Statistics inflation calculator, the tall can should be more than double that price by now.

But company founder Don Voltajio told CNN,

our customers don't need another price increase. He says he's committed to cutting costs without cutting product quality by adopting automation, lighter packaging, and cutting shipping

costs by using trains and off hours. Faster production lines have boosted production tenfold in the same time period

...