A client of mine recently asked me if it's possible to change the ad copy on an already

published ad without losing the social proof, you know, likes and comments and shares and

this sort of thing.

And I think if you have the same question as an online course creator who's running ads to

a low ticket offer,

for example, where you need to update the ad copy. And I think if you're an online course

creator who's running ads to a low ticket offer where you are wanting to update the ad copy

without losing all the juicy good social proof that's driving down your cost per sale, or

update the ad copy on a lead

magnet ad because you've updated the lead magnet slightly and you still want there to be good

congruence between the ad and the lead magnet but still keep all the good social proof you're

going to like what I tell you in this episode or you might not like it

there's two things one you might like it one you might not like it here we go so

unfortunately here's the response that I gave to my client and then there is a

fortunate other way and then it's a lot more difficult to do and what am I even

talking about you're about to find out so I told my client unfortunately changing the ad copy on a meta i.e. Facebook and

Instagram ad does reset the ads social proof or in ads terms it causes the ad to be a new

post which deletes or resets all of the social proof. And there's one more thing.

It potentially restarts the learning phase. And the learning phase is where the algorithm is learning

about who to best show your ad to so you can serve that person with whatever offer you're

promoting or lead magnet you're promoting.

The kind of person within your targetable audience, that would respond best to your ad or have

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