My friend is running Facebook and Instagram ads to his course, and I gave him one piece of advice that he implemented right away, and it improved his course sales.

And guess what? It didn't even have to do with Facebook and Instagram ads.

You want to know what it was?

It had to do with his sales page.

Let me give you some context before I tell you the one simple change that you can make to your sales page that you're running Facebook and Instagram adds to. So my friend Jeremy, he's an American who lives in China, has this flash card system that he developed and it's tied to the HSK Chinese language standard. So it's a bunch of flashcards

tied to different proficiency levels to teach you the vocabulary. You need to be more proficient. Okay,

and so he calls me to catch up, and the conversation meanders to his Facebook and Instagram ads

that he's running to the sales page to sell the course. And so I start asking

my usual questions that if you've already had me audit your Facebook and Instagram ads,

the link is in below, then you probably heard some of these questions. Or if you've coached

with me one on one to improve your Facebook and Instagram ads that are running, then you've

definitely heard me ask these questions. But one thing I looked at is his sales page. And the very

first question I asked when I saw his sales page was that why does he have three different packages

or offer packaging on his sales page, right? So the HSK, the Han Yu Shui Ping Kaal Shur, it's like a Chinese proficiency test, and yes, I do speak Mandarin. I lived in China for 12 years. It has been now six years that I have not lived in China and have been in Mexico ever since I got stuck

here when the pandemic started oh I was here two weeks before the pandemic

started in 2020 struggling to learn Spanish and not speaking so much Mandarin

Chinese I digress so that proficiency flash card bundle it has three versions

six levels divided into like levels one and two for

certain price. And then levels one through four for another price and one through six for another

higher price. And I was like, Jeremy, which of those is making up most of your sales? I bet there's

one of them. It's the Pareto principle or Pareto's law, Pareto's law,

whatever you want to call it, you know, where like 20% of the sales make up 80% of the revenue.

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