Why Your Listing Isn’t Selling (What You Must Do NOW Before You Are Fired)

Real Estate Training & Coaching School

Business News, News, Careers, Business

4.4 • 705 Ratings

🗓️ 7 April 2026

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Pricing a listing correctly is one of the highest-paid skills in real estate—and one of the least understood. In this episode, Tim and Julie Harris explain why overpricing a home is never a strategy, why the first 7–10 days on market matter most, and how top agents handle the pricing conversation sellers need to hear. You’ll learn the 3 prices every seller must understand, the real cost of sitting on the market too long, and what to say when a seller wants to “test the market.” If your listings aren’t selling, this episode will show you why—and what to do now before your credibility, time, and referrals take the hit. If your 2026 plan is “hope,” you’re already behind. Fix that here → https://HarrisRealEstateDaily.com/ Brokers won’t save you. Skill will. Start here → https://HarrisMastermind.com This channel is free. Staying average is not. → https://WhyLibertas.com/Harris Free coaching. Instant access to a real coach. No catch. Start winning listings now → https://PremierCoaching.com

Transcript

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0:00.0	Today's show is going to help you to clearly understand why your listing is not selling and what
0:06.2	you must be doing about it right now to get that listing sold.
0:09.2	But this is also going to be great, powerful information for all of you who are becoming
0:13.5	listing agents or taking more listings.
0:15.4	We're going to help you understand the number one reason why your listing isn't selling.
0:21.6	Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international best-selling authors, Tim and Julie Harris.
0:30.6	This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.
0:36.6	What's really working in today's market,
0:38.3	how to generate more leads, make more money, and have more time for what you love in your life.
0:43.3	And now your hosts, Tim and Julie Harris. Julie, welcome to today's show.
0:47.3	Yes, thank you. And this is one of my favorite topics because it's not just for new agents.
0:52.3	Pricing is what we're talking about primarily today.
0:54.6	And that can be a challenge for everybody all the time because comps are always moving around.
1:00.0	And we'll get into the weeds on this. But there is no super magic solution to this. Everybody just
1:05.8	has to get better at it and work at it. Right. And it's also extra hard this time of year because
1:10.4	you want to take some listings.
1:11.3	You want to build your inventory and here you have all these part timers and new agents coming
1:14.7	out of the woodwork that don't know how to price or trying to be a little bit crafty in their
1:18.5	pricing to try to buy the listing.
1:20.1	We're going to help you overcome all of those issues.
1:22.0	Julie, let's move on to point number one.
1:24.1	The real problem, agents buy listings with the price. Yes. Well, this kind of gets to the point,
	...

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