Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404
The Futur with Chris Do
The Futur
4.9 • 998 Ratings
🗓️ 11 December 2025
⏱️ 76 minutes
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| 0:00.0 | So the reality is, if you want to succeed in today's world, if you want to succeed on social |
| 0:05.3 | media, you have to realize that people are not logging onto these platforms to find an ad, |
| 0:13.4 | to see a great product shot. They don't want to see a shot of your vitamin supplement or |
| 0:19.1 | your real estate business. They want to connect with a piece of content. |
| 0:24.6 | They want to feel something. The reality is the world that we live in today, there's over a |
| 0:29.6 | billion pieces of content uploaded to social media every day. You need to find a way to stand out |
| 0:35.3 | and know that is not about selling your product. You need to tell a way to stand out and know that is not about selling your product. |
| 0:37.8 | You need to tell a story that connects with their emotions, connects with them as a human being. |
| 0:44.8 | That will allow you to build that trust, build that relationship where they ultimately want to take that next step with you. |
| 0:53.7 | So again, focus on getting people to know like and trust you through your content, |
| 0:58.9 | through the stories you tell, and then the sales will come in. |
| 1:01.9 | But I'm telling you, if you treat your social media profile like it's your website |
| 1:05.3 | and just keep posting product shots and discount codes and things of that nature, |
| 1:09.6 | you will ultimately fail time and time again. |
| 1:12.8 | My name is Brendan Kane and you are listening to the future. |
| 1:19.3 | Hey, it's Friday. I've been traveling. We're both exhausted, but anytime I get a chance to talk to |
| 1:25.0 | Brendan to drop some insights on us, we're going to take the |
| 1:28.0 | opportunity to do so. Brendan, what are we going to do today? Well, I think we should cover today |
| 1:33.7 | how anyone can go viral and break that down. Because most people think they can't. I'm not sure |
| 1:40.4 | they can. They can. Anybody can. But does anyone do it? That's the problem. Yeah, theoretically, anybody can win the lottery, but only a few people win the lottery. Yeah, but there's an actual method and a madness to the madness. Lottery is just playing the lottery. It's pure luck. But virality can be engineered. Remember what happened last time we talked about |
| 2:01.1 | man on the street and what you went out and did it and it's outperformed your post by like 5 or 10x? |
| 2:07.7 | Yeah. It's done really well. And it's given me a new avenue to do different things I want to do. |
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