Here's why you shouldn't optimize for a million subscribers.

If you look at social media, I used to optimize for.

I used to run ads on Facebook ads.

I've run ads on Google, always wanted more subscribers. Oh, subscribers dude you had 900,000 or so on

Facebook remember I've over a million how much were you spending on Facebook

back today when I was making fun of you dude on Facebook as I think I peaked out at like a hundred and thirty something thousand dollars a month just to get more

Just buying likes. Yeah, and it was funny. I would run ads that says Neil Patel likes Neil Patel. So why don't you like him too?

Do that thing converted so well.

That's so funny.

That's so funny.

One of my best converting ads.

And funny enough, at that time,

I was able to make it profitable because I was running

traffic to a webinar and the likes were actually converting and when I was running the

campaigns I was making more money. But having a million plus subs on YouTube or Facebook like dude it's irrelevant it doesn't matter all that matters is how

qualified are those subscribers to buying something from you?

And the first issue is when you look at subscribers,

most subscribers, like even if you're like CNBC,

you know, I don't know if you watch some of their

content that they push when they have conferences.

They'll have millions of subscribers and it's like cool, video will still get only 5,000

views. One, these social networks make it where if you have a lot of subscribers, it doesn't mean you're going to get any play.

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