Why You Shouldn't Optimize for 1 Million Subscribers

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 October 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers (00:38) Subscribers don't matter, focus on qualified subscribers. (01:25) Having a lot of subscribers doesn't guarantee views. (02:07) Old-school techniques work better than generating subscribers. (03:19) Subscribers are vanity metrics, focusing on customers instead. (03:39) The number of views and engagement matters more than subscribers. (04:51) Social media content builds brand reputation, not direct customers. (05:41) Optimize for views and engagement, not subscriber numbers. (06:12) Optimizing for the wrong thing wastes time and effort. (06:57) Attention comes from views, not subscribers. (07:01) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Neil Patel on Facebook Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Here's why you shouldn't optimize for a million subscribers.
0:04.0	If you look at social media, I used to optimize for.
0:07.0	I used to run ads on Facebook ads.
0:10.0	I've run ads on Google, always wanted more subscribers. Oh, subscribers dude you had 900,000 or so on
0:15.0	Facebook remember I've over a million how much were you spending on Facebook
0:18.1	back today when I was making fun of you dude on Facebook as I think I peaked out at like a hundred and thirty something thousand dollars a month just to get more
0:26.4	Just buying likes. Yeah, and it was funny. I would run ads that says Neil Patel likes Neil Patel. So why don't you like him too?
0:34.2	Do that thing converted so well.
0:36.5	That's so funny.
0:38.2	That's so funny.
0:38.8	One of my best converting ads.
0:40.8	And funny enough, at that time,
0:42.3	I was able to make it profitable because I was running
0:43.8	traffic to a webinar and the likes were actually converting and when I was running the
0:47.5	campaigns I was making more money. But having a million plus subs on YouTube or Facebook like dude it's irrelevant it doesn't matter all that matters is how
0:59.1	qualified are those subscribers to buying something from you?
1:04.0	And the first issue is when you look at subscribers,
1:08.6	most subscribers, like even if you're like CNBC,
1:11.7	you know, I don't know if you watch some of their
1:13.1	content that they push when they have conferences.
1:15.4	They'll have millions of subscribers and it's like cool, video will still get only 5,000
1:19.3	views. One, these social networks make it where if you have a lot of subscribers, it doesn't mean you're going to get any play.
	...

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