The Secret to Getting 10M+ Views on YouTube Shorts

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 31 October 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts (00:37) Discussing an interview with an 18-year-old girl who gets millions of views (01:14) Importance of storytelling and editing in creating successful YouTube shorts (02:06) Choosing mass consumer topics and using clickbait to attract views (03:10) The idea and total addressable market are crucial for success (03:51) Using shorts to drive traffic to other platforms for conversions (04:38) Dragging out the answer to keep viewers engaged throughout the short (05:21) Making shorts around 34 seconds in length (05:56) Retention doesn't matter as much as the percentage of people swiping away (06:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jenny Hoyos Youtube Channel Jenny Hoyos Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Today we're going to talk about the secret to getting 10 plus million views on YouTube short.
0:04.7	So just FYI for everyone, I'm recording on the go right now.
0:08.5	Neil is still on the go because he hasn't found his mic yet.
0:11.5	So, you know, we're trying to figure this out but we're still
0:13.8	recording content here so the secret to getting 10 million plus views on
0:18.1	YouTube I watched this this video and Neil do you remember when we were in
0:22.0	Boston we were having dinner with the CEO of
0:25.2	Wistia and then this other guy, Jay Klaus.
0:27.8	And so he did an interview with this 18-year-old girl. Her name is Jenny Hoyos, H-O-Y-O-Y-T-E-E-T-E-E-T-E-E-E-E-S-E-Eos H-O-Y-O-S and this girl knows how to get like 10 plus million views on her
0:39.8	short so she'll make a video on like $1 Boba or like, you know, this, these fries have been discontinued at McDonald's or like, you know, all these types of videos, right, that like our mass market.
0:52.2	So I wanted to share some of the ideas that I found from that video I found it really
0:56.7	insightful I shared it with my team as well so hopefully we'll do some better shorts down the road we've started doing marketing school
1:01.8	shorts again we started kind of editing changing up our our editing style
1:06.0	So Neil you out here. I'll start here and then you can react to some of these okay all right. All right. So a couple of things. One is sometimes when you make a video like a
1:16.8	shorts for example just changing one second like shaving a second off will
1:21.2	cause the video to explode. It's like every single second matters. You can't even
1:25.3	waste a second. And so that's one of the things. And the other thing is, I mean, this kind of goes
1:31.1	without saying, but she's exceptional at storytelling at 18 years old
1:34.9	she's really good at figuring out okay it's always like what's my hook going to be and what's and then she doesn't even think about the story then it's like
1:41.1	what's my hook going to be what's my closing
1:42.8	statement going to be and then she plays around the story and then she continually
1:46.5	edits over and over and sometimes they'll take her hours and hours maybe days to come up
	...

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