Before you go out and start a podcast, you gotta ask yourself why.

Why are you doing a podcast?

Well, I'll tell you, when it comes to content creation today,

one thing I know is true.

Short form is basically the way that you get attention.

This would be the reels, the Tik Tocks, you know, the YouTube shorts, everything.

It's the easiest way to get seen and everything else. But for me,

I know that it's not necessarily what sells people. At the end of the day, if you watch a 30-second

clip of me, you don't really know much about me, you might recognize me, but you don't know me, right? So the way that you're able to start

to build a true fan base, people that might end up becoming customers of yours one day, is getting

them to watch your Longform, right?

And right now, the number one way

to watch Long-informed content, especially in the business space,

is through podcasting.

Now, my podcast right now is anywhere from one to two hours

typically per episode. You know there's a saying the rule of seven. Basically it

takes seven touches in order to get somebody to become a customer.

Well, for me, you know, the rule of seven is this.

If you watch seven podcast, you spend seven hours with me.

Odds are we're going to do business in some way.

You might come to one of my events like WealthCon,

you might join wealthy university, you might join one of our other programs, whatever the case is,

...