Why You’re Paying More Than List Price So Often

WSJ Your Money Briefing

The Wall Street Journal

News, Business News

3.8 • 1.6K Ratings

🗓️ 13 May 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

More businesses are separating fees and extra charges from the listed cost of goods. WSJ reporter Rachel Wolfe joins host J.R. Whalen to discuss why they’re doing it and how it’s affecting consumers’ shopping habits. Sign up for the WSJ's free Markets A.M. newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Revolute. Revolute is your perfect travel
0:04.7	companion for all things money. You can spend in over 150 currencies with great
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0:18.3	slash podcast reward and receive 20 pounds when you make your first purchase with Revolute.
0:23.6	Until 18-plus, T's and C's apply, exchange fees and fair usage limits supply.
0:29.2	Here's your money briefing for Monday, May 13th. I'm J.R. Whelan for the Wall Street Journal.
0:38.0	Businesses often include fees and extra charges in the listed price of goods, but recently
0:46.5	they've been breaking out those charges and listing them separately.
0:51.0	Businesses are able to make more money when they unbundle costs like this.
0:55.0	When the menu price looks lower, people are more likely to buy it.
1:00.0	People don't shop based on fees, they shop based on the price of the product, then the fees come later.
1:06.3	We'll talk to Wall Street Journal reporter Rachel Wolf, after the break. Aye. AI may be the most important new computer technology ever, but AI needs a lot of
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2:00.0	Consumers have made it clear they don't like being charged fees and yet those
2:07.5	extra charges keep popping up. Wall Street Journal reporter Rachel Wolf
	...

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