All right, team, welcome back. Today, we are going to be talking about the long-awaited topic about women and accountability.

Now, after working with couples for a very long time and working with thousands of men for over a decade,

one big question has continued to come up

over and over and over again, especially from men, which is why can't women take accountability

when they are in the wrong in a relationship? You've probably seen the online memes and the videos

and the jokes and, you know, this isn't some biased narrative or perspective.

This is something that a lot of women openly admit to struggling with. They say, I struggle

to take accountability in a relationship. I struggle to take ownership for my part of the

relationship. Or, you know, they have a couple of relationships where the exact same challenge happens over and

over again. The relationship ends. And they finally come to a place of saying maybe it wasn't all

those guys. Maybe I had something to do with that. And they reflect and finally, you know, come to the

realization that there was some part that they played in it. So I'm going to do two things in this

video. I'm going to break down

why women are not incentivized to take accountability in a relationship and why there are certain

structures that actually lead to women being disincentivized towards accountability. And I'm going to

talk to you guys about how you can actually support accountability

in your relationship. Because I think one of the most frustrating things for men, for all of us guys

in a relationship is when our partner, when a woman, our girlfriend, our wife can't take

accountability. They can be very, very frustrating because it can actually halt and diminish

the connection and the intimacy and the growth and the

progress of a relationship. And oftentimes men will take over accountability, which can lead to

the perception that men are the problem in the relationship. So let's dive in. Why do women avoid

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