Why Vulnerability is the Key to Humanizing Your Brand with Luke Combs
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 23 March 2026
⏱️ 23 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I sit down with country music superstar Luke Combs to discuss his new album, the challenges of maintaining authenticity as a major artist, and the immense power of using his platform for good. I’m grateful that Luke opens up about battling OCD since childhood and how that same mental process contributes to his songwriting. We also dive into his deep commitment to his fans and his passion for leveraging his success to help young people with mental health. You’ll learn:
- The challenge of balancing artistic authenticity with pursuing new ventures.
- How the mindset that causes anxiety can also fuel creative success.
- Why using your platform for mental health awareness is a top priority for Luke.
- Why I suggested Luke start a monthly podcast dedicated to broadening the mental health conversation.
- How Luke demonstrates his deep care for his fans through affordable ticket bundles and meet-and-greets.
Transcript
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| 0:00.0 | How old are you? |
| 0:01.0 | 35. |
| 0:02.0 | I've reached basically the 1% of the 1% musically success-wise. |
| 0:07.0 | There's other things to scratch. |
| 0:09.0 | Without a doubt is. |
| 0:10.0 | So what are those things? |
| 0:12.0 | Like real talk. |
| 0:13.0 | Nothing can fuck it up. |
| 0:14.0 | Nothing. |
| 0:15.0 | Right. |
| 0:16.0 | My brain's ability to come up with ridiculous ideas is also the thing that helps me write songs. What the fuck you most want to do? What is right? You've already done that once. Sometimes it's harder to do that again after the big win. Everybody out there who's watching right now, they think the hard part is this part. It's actually the next part. Yeah. Luke Holmes launches direct-to-consumer diaper brand. The diapers would have to be solid, you know what I mean? It would have to be solid. You have to understand why that's so easy. You have to do it 12 times a year. You can do it anywhere. It's a couple of hours. You're crippled by opportunity. Certainly. How tapped into your fucking soul are you that you wanna actually do authentic things that are in the face of conflict to the fan base or where you're currently at is the great |
| 0:55.9 | fucking question. I'm on the board of Bojangles. |
| 0:59.4 | I've never liked anything more. That's the best thing I've |
| 1:02.0 | heard in the last week probably because I've been preaching it for free |
| 1:05.2 | for the last 20 years. |
| 1:13.9 | This is the Gary Vee audio experience. How you doing, brother? |
| 1:16.4 | I'm good, man. |
| 1:17.1 | What are you in town for? |
| 1:18.1 | This, dude. |
| 1:20.1 | No way. |
| 1:20.6 | Press stuff, baby. |
| 1:21.6 | That's awesome. |
... |
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