Why Every Business Needs Long-Form Content
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 24 March 2026
⏱️ 40 minutes
🧾️ Download transcript
Summary
In this episode, I sit down to discuss my journey from a broken USSR immigrant to the founder of VaynerMedia and VaynerX. I share why the "game" of business and the daily grind are more important to me than the trophies or the money. I also dive deep into the concept of "Kind Candor" and how mastering firm but empathetic feedback can transform your leadership style and why long form content is the starting point for most businesses.
You’ll learn about:
- How to Balance Being an Operator with Being a Brand
- The Difference Between "Interest Media" and Social Media
- Why Long-Form Video is the Ultimate Starting Point
- My Professional Dream of Buying the New York Jets
Transcript
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| 0:00.0 | Long form content like long YouTube videos are dead. |
| 0:03.7 | Uncomfortably false. |
| 0:05.7 | We just sat here for 40 minutes and gave a ton of fucking value. |
| 0:08.3 | Plus now we have a piece of content that we can chop up into 13 pieces of content. |
| 0:13.3 | Long form video I would argue is the starting point. |
| 0:16.3 | Long form video is crushing on Netflix, Amazon Prime, YouTube, |
| 0:21.6 | podcasts, that's an excuse of the week. |
| 0:24.6 | This is the Gary Vee audio experience. |
| 0:28.6 | This guy doesn't need an introduction. |
| 0:30.6 | We've got Gary V. widely regarded as the original influencer. |
| 0:34.6 | Gary was listed as Forbes top social influencers in 2017 since since he's built |
| 0:39.8 | Bander Media into a global powerhouse and bid voted a six-time New York bestselling author. |
| 0:45.3 | Pleasure to have you on, man. |
| 0:46.3 | Thanks, my man. Happy New Year. |
| 0:49.3 | Happy New Year's. Listen, you were born in Belarus and came to America as a child and you started |
| 0:57.1 | trading cards. You know, let's just talk about the early hustle to get, just get everybody |
| 1:02.6 | familiar with how you got started. Yeah, even before trading cards, which was really fifth, |
| 1:07.4 | sixth, seventh grade, you know, I was, you know, you know this tone, like some |
| 1:12.0 | people were just born for certain things. Like, when I see athletes or when I see musicians, you know, |
| 1:19.0 | back in the day, like a lot of tennis players were like 14 and 15 and winning Grand Slam, |
| 1:23.1 | especially on the female side, these Olympians that are like 12 and winning the gold medal, like, |
| 1:28.4 | I was just that person with business. |
... |
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