The $800 Billion Opportunity: Why Live Shopping Will Change Your Life in 2026
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 20 March 2026
⏱️ 52 minutes
🧾️ Download transcript
Summary
In this episode of The GaryVee Audio Experience, I break down the biggest opportunity for consumer businesses right now: Live Social Shopping. I've been watching this trend in China for over a decade, and I'm telling you, it's hitting scale in the US and is the thing most likely to affect your P&L in 2026. I also dive into the future of marketing, why "attention" is the only thing we're battling for, and why avoiding new technologies like TikTok and AI is "incredibly dangerous".
You'll learn about:
- Why Live Shopping is the next multi-billion dollar channel.
- Why the creative is the variable of success in marketing.
- Why "social media" is now "interest media"
- The short-term truth about AI and job security.
- How to get in front of influencers and live sellers (hint: send a DM)
- Why you need to be "obnoxiously consumer-centric"
Transcript
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| 0:00.0 | This industry I hope knows what happened for Walgreens |
| 0:03.4 | and their mango gummy candy on one TikTok, |
| 0:06.9 | brother, one organic TikTok post |
| 0:10.8 | sold out that product nationally |
| 0:13.2 | and it was sold on eBay for a premium. |
| 0:16.5 | That is unparalleled to anything you can do |
| 0:19.0 | in classic marketing. |
| 0:21.2 | A single TikTok that went viral sold out every pack of nice mango gummies at every Walgreens |
| 0:30.5 | in America and it was sold for four to 15 times the price on eBay. |
| 0:36.3 | That's how much demand there was. |
| 0:40.0 | Because of the buzz, the buzz from that one video. |
| 0:41.2 | Not at the buzz. |
| 0:42.4 | Human attention. |
| 0:44.8 | Attention is the only thing that's happening here. |
| 0:45.9 | Why is a register? |
| 0:48.5 | Why is being at the counter or at the register such a good thing? |
| 0:50.4 | It's attention. |
| 0:51.2 | You're in line, you're bored. |
| 0:52.6 | Let me grab some tic-tacks. |
| 0:53.8 | This is the Gary Vee |
| 0:55.5 | audio experience. Gary Vee, I'm first of all, I am stunning. You've even got the time to spare. |
| 1:02.8 | Thank you very much. What are you up to at the moment? We're going to do the whole story, but right now, |
... |
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