Why TripAdvisor is so Important for Your Hotel Marketing S1E2

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 23 May 2017

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly Mark stresses the importance of having a great TripAdvisor page for business. He covers the impactful effects that TripAdvisor reviews can have on your property, as well as how using the “Business Listing” will work to your advantage. More information about this podcast series I decided to do something a little different with my new podcast. I wanted to release all 6 episodes in a "Netflix" stylee Boost Hospitality or Boostly as is known is my business www.boostly.co.uk is the website I work with Independent Hospitality Owners in the UK to boost their direct bookings and to help them with all of their marketing needs I also run a Free Facebook Hospitality Group with one of the largest hospitality communities in the UK, (Come and join > Hospitality Community) Why me? Well, for the last three years, I have been running my family hospitality business I have been getting up at 6 am to get breakfast ready, then not getting to bed until 10 pm at night. I have shared the same issues with the online travel agents I have felt lonely in hospitality I wanted to do something about it Luckily, I know how to market a business It is what I used to do before coming back into the family business. I wanted to find somewhere to build a community of Independent Hospitality Owners I couldn't find one So, I created one! This was May 2016 Over the last year, Boostly has gone from strength to strength Now, I wanted to take it to the next level and create a podcast. Every episode is going to be less than 15 minutes long, keep it short and simple, that is the goal Every episode will give you a simple and actionable tip that you can do RIGHT NOW to boost your bookings. Listen Take Action Then get in touch via Facebook All the show notes and additional extras can be found on the website www.boostly.co.uk/podcast

Transcript

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0:00.0	Hello and welcome to the Boost Hospitality Podcast. My name is Mark Simpson and I'm going to be your host.
0:08.6	Our aim is to help you increase your direct bookings and to get more heads on beds.
0:14.4	We're going to give you simple yet effective tools that you can put into place right now
0:19.3	for your hotel, guest house or or self-let accommodation and property.
0:24.8	To find out more information or to see the show notes, go to W.W. Boostley.
0:31.5	Co. UK. dot UK,
0:33.0	Fosch Podcast.
0:35.1	Okay, let's get we are going to talk about Trip Advisor. This is part two of the top five tips on how to boost your direct bookings.
0:57.0	Trip advisor as you all will know is a very very popular tool not only for hotel owners but for consumers
1:05.8	77% of all holiday goers will go to TripAdvisor before completing a booking on a property.
1:14.7	So if we put that into layman's terms,
1:17.6	nearly eight out of 10 of your guests right now
1:22.2	came to look at your property before completing that booking,
1:25.6	which is phenomenal. You know, it's such a very powerful tool reviews can either make or break you.
1:33.4	So what we're going to go through, we're going to go through a trip advisor, break it down, and I will show you exactly what you can be doing that so many people aren't doing,
1:41.8	very simple tips that you can do right now that will
1:44.8	help you get more bookings and this has been tried and tested by myself and
1:50.0	and plenty of our clients. So number one what we're going to do is we are going to
1:54.9	make sure that you respond to reviews. So right now look at your trip
1:59.7	advisor page. There may be one review, there may be 10 reviews or maybe a hundred reviews that are sitting there.
2:06.0	Now if you don't respond, as in a managerial respond, then you are putting off potential
2:12.0	buckers.
	...

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