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The Boostly Podcast

What is an Online Travel Agent? S1E3

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0302 Ratings

🗓️ 23 May 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

Welcome to the Boost Hospitality Podcast The following has been created by the lovely Kathryn of team Boostly What is an online travel agent? Mark teaches you about these controversial, yet essential tools that have become the primary source of bookings, and how to successfully work with them to raise your property’s rankings.        More information about this podcast series I decided to do something a little different with my new podcast.   I wanted to release all 6 episodes in a "Netflix" stylee   Boost Hospitality or Boostly as is known is my business www.boostly.co.uk is the website   I work with Independent Hospitality Owners in the UK to boost their direct bookings and to help them with all of their marketing needs   I also run a Free Facebook Hospitality Group with one of the largest hospitality communities in the UK, (Come and join > Hospitality Community) Why me?   Well, for the last three years, I have been running my family hospitality business I have been getting up at 6 am to get breakfast ready, then not getting to bed until 10 pm at night.   I have shared the same issues with the online travel agents   I have felt lonely in hospitality   I wanted to do something about it   Luckily, I know how to market a business   It is what I used to do before coming back into the family business.   I wanted to find somewhere to build a community of Independent Hospitality Owners   I couldn't find one   So, I created one!    This was May 2016   Over the last year, Boostly has gone from strength to strength   Now, I wanted to take it to the next level and create a podcast.   Every episode is going to be less than 15 minutes long, keep it short and simple, that is the goal   Every episode will give you a simple and actionable tip that you can do RIGHT NOW to boost your bookings.   Listen   Take Action Then get in touch via Facebook   All the show notes and additional extras can be found on the website www.boostly.co.uk/podcast

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to the Boost Hospitality Podcast. My name is Mark Simpson and I'm going to be your host. Our aim is to help you increase your direct bookings and to get more heads on beds.

0:14.4

We're going to give you simple yet effective tools that you can put into place right now

0:19.3

for your hotel, guest house or or self-let accommodation and property.

0:24.8

To find out more information or to see the show notes, go to W.W. Boostley.

0:31.5

Co. UK. dot UK,

0:33.0

FOSH Podcast.

0:35.1

Okay, let's get on with the show.

0:40.1

In this episode, we're gonna talk about the very controversial online travel agents.

0:46.3

What is an online travel agent? booking.com, Expedia.

0:50.9

These are your online travel agents. the OTA's is the otherwise known as.

0:56.0

Now why are we talking about an OTA?

0:59.0

Why are we talking about booking.com, why are we talking about Expedia? Very simply, one in three people

1:05.4

will book via an online travel agent. Why? Well it's easy, it's simple. They spend

1:12.1

millions or millions of pounds every year on marketing.

1:16.0

They have the best web developers, they've got the best guys in place that a consumer can go,

1:22.0

know and trust to put their information in and then get the property

1:27.0

that they want.

1:28.0

Why are they controversial?

1:30.3

Well, what a lot of people don't realize is that they charge hotels, guest houses, holiday

1:36.9

cottages, 10 to 20 percent commission for every booking.

1:42.2

If you add that up over a amount of time that can result in

1:45.2

thousands of tens of thousands of pounds or dollars or whatever currency you

...

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