Introduction to the Brand New Hotel Marketing Podcast S1E1

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 23 May 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to the Boost Hospitality Podcast I decided to do something a little different with my new podcast. I wanted to release all 6 episodes in a "Netflix" stylee Boost Hospitality or Boostly as is known is my business www.boostly.co.uk is the website I work with Independent Hospitality Owners in the UK to boost their direct bookings and to help them with all of their marketing needs I also run a Free Facebook Hospitality Group with one of the largest hospitality communities in the UK, (Come and join > Hospitality Community) Why me? Well, for the last three years, I have been running my family hospitality business I have been getting up at 6 am to get breakfast ready, then not getting to bed until 10 pm at night. I have shared the same issues with the online travel agents I have felt lonely in hospitality I wanted to do something about it Luckily, I know how to market a business It is what I used to do before coming back into the family business. I wanted to find somewhere to build a community of Independent Hospitality Owners I couldn't find one So, I created one! This was May 2016 Over the last year, Boostly has gone from strength to strength Now, I wanted to take it to the next level and create a podcast. Every episode is going to be less than 15 minutes long, keep it short and simple, that is the goal Every episode will give you a simple and actionable tip that you can do RIGHT NOW to boost your bookings. Listen Take Action Then get in touch via Facebook All the show notes and additional extras can be found on the website www.boostly.co.uk/podcast The following has been created by the lovely Kathryn of team Boostly In this episode, Mark covers the “Grunt Test,” developed by Donald Miller, which highlights the areas in which your hospitality site could be improved. He also teaches you how using welcoming imagery, mobile-responsiveness, unique selling points, and a clear “Book Now” button on your property’s website will help you to increase your direct bookings. As mentioned in this episode, Donald Miller’s article can be found here: https://storybrand.com/5-things-your-website-should-include/ All the show notes and additional extras can be found on the website www.boostly.co.uk/podcast

Transcript

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0:00.0	Welcome to the latest episode of the Boost Hospitality Podcast.
0:08.7	My name is Mark Simpson and I'm the founder of Boostley and over the course of these next five episodes I'm going to show you how to
0:16.7	boost your diary bookings for your hotel, guest house, holiday cottage, anything
0:22.1	in the line of hospitality accommodation in the UK.
0:27.0	In this episode, we're going to start with most important.
0:30.3	This is your website.
0:31.7	This is the place where your customers is the first place where they go to and it hopefully will be the last place they go to before making that booking.
0:40.0	I'm going to talk to you about the very simple steps you can do to your website right now to make
0:46.1	sure that when a customer, a potential customer, comes on to your home page that they don't go off and go to somewhere else.
0:54.3	We're going to be covering the grunt test, your images,
0:58.0	mobile-friendly responsive websites,
1:01.4	a clear unique selling point, and your book now button. So for the next eight minutes or so,
1:09.4	this is Boost Hospitality. So first of all, we've got the grunt test.
1:15.0	Now you may be wondering what that is.
1:18.0	There's a very good blog online by Donald Miller and I will include the links in the show notes.
1:25.4	Donald Miller is of Story Brand and he has come up with a method which will help you increase your click-thrus, your purchases on your website.
1:36.4	And the grunt test is this.
1:38.4	You will show your website, your home page to a random person. You've got five seconds to show it, then you'll turn it off.
1:45.8	They then got to tell you all about your brand or your hotel or your business.
1:51.8	So you've got to ask these key questions, what does my property offer?
1:57.6	How will by staying at your property make that customer's life better? And what do you need to do to buy now or get
2:06.3	started. Those are the three components after showing some on your website.
	...

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