Today I want to tell you a story that has nothing to do with walking, but everything to do with you.

Welcome to Walking is Fitness. This is a podcast of action, providing a little extra motivation to help you keep that fitness promise you made to yourself.

Hi, I'm Dave. I started walking for fitness in 2013

and still take an intentional fitness walk every single day.

I'm walking right now, and I would love to have you join me for the next 10 minutes.

Ted worked in advertising. He was a copywriter.

Actually was enjoying some success in his chosen career.

But what Ted really wanted to do was become a writer of books. Wanted to be an author.

And so, Ted wrote a book. And he took his manuscript to a publisher.

Ted, of course, was feeling somewhat confident because he had some writing skills.

He had some success as a writer.

He was confident that the publisher would see that in his manuscript and say,

this is great. We want to publish this.

That's not what the publisher said. The publisher said, thank you. Thanks for letting us see this,

but no, thank you. We're going to pass. Ted was still confident that his work was worthy of publication.

There were more publishers to see. And so Ted picked up his manuscript and went on to number two, publisher number two.

Again, filled with confidence. Ted knew what he was doing. He was a copywriter.

This was a good manuscript. Publisher number two. Same response is number one. Thank you. Thanks for showing this to us, but we're going to pass.

Ted would not give up easily. He went to publisher number three.

Same response. Thanks, but no thanks. Number four, we're going to pass. Number five.

No, this doesn't work for us. Ted went to five more publishers, and they all said no.

Not long ago, the online-based fitness company Strava did a deep dive into their data.

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