All right, so we are going to talk about why the gold is in reviews, because pre-show, Neil and I were talking about the reviews we've been getting on our podcast, and we want to talk about how this could apply not just to the podcast, but B2B and B to C as well.

Think of it this way. You have a product that you sell or a service,

whether it's Amazon or whether it's G2 crowd,

literally there's reviews for all types of companies, all types of products, all types of service.

The reason Eric and I say the gold is in the reviews, most marketers look at reviews as

the more five-star reviews you get and if your average is four and a half or

above out of five typically you'll do well and the more of those reviews you

get the more sales you'll generate that's. That's not where the gold is. The

gold is actually in the one star, two star, three star, and even four star reviews.

The reason the gold is in there is because you can then take all the learnings from why people are upset or

dissatisfied and then work on fixing your product or service.

You won't be able to fix everything, but you'll be able to fix a lot. And in the long run, what you'll find is, yes, you'll naturally get more reviews, but typically the biggest way most companies grow is through word of mouth marketing.

And the better product or service you have,

and you get that by getting feedback, the reviews,

the one stars, two stars, three and four stars give you that feedback.

You start fixing all that stuff. You'll see over time more word of mouth marketing and sales is driven

from hey my friend told me about this product or service yeah so this is

known as qualitative

feedback and when you're reading reviews, this is qualitative feedback, right?

So the quantitative piece might be the number of stars that you're getting and the average number

of stars, but what you're really looking for is you're getting and the average number of stars.

But what you're really looking for is you're looking for signal versus noise.

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