Eric and Neil's Favorite Way to Learn New Marketing Tactics

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 June 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics. [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing. [01:12] How Neil learns new tactics and strategies from international conferences. [02:12] The benefits of following someone up-and-coming in the marketing space. [03:22] Why you should ask for stats and data when you learn a new tactic from someone. [04:09] How to avoid fly-by-night marketing tactics by thinking long term. [05:35] The intimacy and flexibility that comes with micro and virtual masterminds. [07:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Watch this episode’s video recording here: https://youtu.be/Bj8_7UnJm5s Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Matt McGarry Newsletter Operator Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about our favorite way of learning new marking tactics.
0:04.8	So we're coming up on seven years of doing marketing school.
0:07.1	I remember the very first episode we ever did, Neil, do you remember the title of the episode?
0:11.6	No. It's Where to Learn Marketing and so now here we are again. We probably talked about it in the first episode. I don't know if this is true or not but I'm going to take a guess. We're like the best way to learn marketing is create your own website
0:24.3	and do it yourself.
0:25.8	I'm guessing that was, I would think that was in there,
0:27.8	but there was more to it.
0:29.2	Because we were going for 10 to 15 minutes in the beginning.
0:33.0	So a question for you, what is your favorite way to learn new marketing tactics?
0:37.4	How do you learn them?
0:39.0	So I talked about this in the last episode.
0:41.4	You and I talk a lot about new things that we're trying.
0:43.5	I just talk about more so now I like talking to business people that are in love
0:48.8	with marketing and so they might have started their background in marketing and we're just trying to get better not only in business but in marketing and that's where I learn a lot of these experiments that people are running.
0:58.0	It's really when you go into a mastermind setting or like a one-on-one setting where you and I are talking on the phone, it's the 5% of things that we can share with each other that you can't share in public.
1:06.3	And especially in the world of marketing, when you start to share something that really works,
1:09.6	everyone starts doing it. Yes, I tend to learn a lot of the new tactics and strategies from conferences.
1:17.1	And the nuance here is you don't just go to any conference.
1:20.6	Of course you go to marketing conferences, but the nuance, real nuances is you go to marketing conferences but the nuance real nuances is you go
1:24.8	to marketing conferences throughout the whole world because what I've seen is a lot of the
1:29.0	marketing tactics that we use a lot of others use in the United States.
1:33.7	A lot of the marketing tactics that people use in Brazil,
	...

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