All right, so we're going to talk about how we've been using AI at our companies.

So just full context here, Neil has his ad agency, N.P. Digital, and then I have my ad agency

single grain and there are other projects that we work on as well. And we just want to share a couple of examples

to just hopefully give you a couple of ideas.

We're not trying to brag here.

We're just trying to share the wealth

because this AI news cycles.

And as we share these examples, let's do something fun, Eric.

None of the examples we share are going to be about us creating text-based content or video-based

content or image-based content for social media or SEO,

because everyone already knows about that stuff.

Let's try it. We'll see. I may be drawing blanks, but go for it.

All right, so the first way that we're using AI is analytics. I spoke at a

conference in London I may have talked about this on a previous episode but I asked

the audience how many of you guys log into analytics on a daily basis and are taking action based on that data?

If you look at the majority of the marketing spend right now, it's not on people, it's actually

on ad dollars going to Google, going to Facebook, you're talking about hundreds of billions of dollars.

And if you can actually take these, the ad spend and you can analyze it in real time or your

marketing efforts in real time doesn't just have to be

ready to ad spend and you can get insights because it's really hard to force

people within a company to log in each and every single day and take action on it and

we notice that with most companies we deal with at NP Digital, they do not, even if they have people who are in analytics, most of them are not logging and on a regular basis and coming up with actionable things to make changes with you can use AI to help

...